FLOWER x Isle of Wight Festival 2023
Marketing and events are an integral part of what we do here at Brighton Group. Our understanding of the UK market enables us to get brands in the right places and with the right people creating the best possible platforms for beauty, grooming and lifestyle products. So we were, of course, delighted to partner with the Isle of Wight Festival Team on 'The Washroom' a luxury pampering experience within the Festival Campsite. We supplied the festival team with FLOWER Hair Tools including the Ceramic Styling Iron, Ionic Pro Dryer and Ionic Volumising Styler.
About FLOWER by Drew Barrymore
Founded as an extension of Drew Barrymore's FLOWER lifestyle brand in 2020, FLOWER Hair Tools are designed for quick and easy styling, making a great hair day, a quick flick of the wrist away. With Drew Barrymore at the helm, FLOWER Hair Tools are also gorgeous and colourful.
Our Role at Brighton Group
Working with beauty, grooming and lifestyle brands to effectively distribute their products within the UK market, our work centres around partnerships, in addition with the brand themselves we work with retailers across the UK as well as directly with consumers offering product education and exceptional customer service. For this event, we created a strong partnership with the Isle of Wight Festival Team to help make The Washroom a success and ensure they were supplied with what they needed in a timely manner. We also worked closely with the team at FLOWER Hair Tools creating all marketing concepts, materials and social content including the Recap Reel below.
About the Washroom at Isle of Wight Festival
The Washroom was add on to festival goers campsite accommodation, with a capacity of 4000 we were thrilled that The Washroom event completely sold out. Better yet, were the customer reactions to the product, but don't take our work for it, check out the Recap Reel:
FLOWER Hair Tools RRPs:
The FLOWER Hair Tools Collection is available from The Brighton Group warehouse in East Sussex for exclusive UK retailers.