Privacy policy

The Brighton Group Ltd (also trading as TBG Brands)

Last updated: 16.10.2026

1. Who we are

The Brighton Group Ltd ("TBG", "we", "us", "our") is a company registered in England and Wales, company number 10118365, with its registered office at Unit 9 Platform Business Centre, Haywood Way, Hastings, East Sussex, England, TN35 4FB

You can contact us about this policy or your personal information at:

  • Email: info@brightongroupltd.com
  • Post: The Brighton Group Ltd, Unit 9 Platform Business Centre, Haywood Way, Hastings, East Sussex, England, TN35 4FB

2. The information we collect

Depending on how you deal with us, we may collect:

  • Contact details: your name, email address, telephone number, delivery and billing address.
  • Order and account information: what you bought, order and payment status, delivery details, and your correspondence with us (for example, customer service messages and returns).
  • Marketing preferences: whether you have chosen to receive marketing from us.
  • Website and device information: your IP address, browser type, pages viewed and how you arrived at our site, collected through cookies and similar technologies (see section 8).
  • Information you give us: by completing forms, surveys, competitions or promotions.

We do not collect payment card numbers ourselves. Card payments are handled by our payment providers (see section 5).

Orders placed through other marketplaces

We also sell through third-party marketplaces, including Amazon. When you buy from us on a marketplace, the marketplace passes us the information needed to fulfil your order (such as your name and delivery address). We use that information only to fulfil and support your order, to meet our legal obligations, and as the marketplace's own terms allow. The marketplace has its own privacy notice for the information it collects.

3. How we use your information and our legal bases

What we do Why (legal basis under UK GDPR)
Process and deliver orders, handle returns and refunds, and provide customer service Performance of a contract with you
Keep records for accounting, tax and regulatory purposes Legal obligation
Send marketing emails or messages to people who have opted in Consent (you can withdraw it at any time)
Send marketing about similar products to existing customers, where the law allows Legitimate interests (our interest in promoting our products), with a clear way to opt out
Prevent fraud and keep our website and systems secure Legitimate interests
Understand how our website is used and improve it Consent for non-essential cookies; legitimate interest otherwise
Analyse the performance of our business, advertising and stock, using reports and dashboards Legitimate interests (running and improving our business)


4. Marketing

We will only send you marketing by email or text if you have agreed to it or the law otherwise permits it. You can opt out at any time by using the unsubscribe link in any message or by contacting us using the details above. We do not sell your personal information.

5. Who we share your information with

We share personal information only where we need to, and only with:

  • Service providers who work for us, under contract and on our instructions, including: website and e-commerce platform providers, payment providers, delivery and logistics companies, customer-service and email-marketing tools, cloud hosting and data-storage providers, and software providers that help us analyse sales, advertising and stock performance. 
  • Marketplaces such as Amazon, where we sell through them and need to share order status or fulfilment information with them.
  • Professional advisers, such as accountants, lawyers and insurers.
  • Authorities, courts or regulators, where we are legally required to disclose information.
  • A buyer of our business, if we sell or restructure it, who would be bound to protect your information in line with this policy.

We do not sell your personal information to anyone.

6. International transfers

Some of our providers may process information outside the UK. Where they do, we make sure your information is protected by an appropriate safeguard, such as an adequacy decision, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. Contact us if you would like more information about the safeguards we use.

7. How long we keep your information

We keep personal information only for as long as we need it for the purposes above:

  • Order and accounting records: 6 years 
  • Customer service correspondence: 6 years
  • Marketing preferences and contact details: until you unsubscribe or ask us to stop, or 10 years after your last interaction.
  • Website analytics data: 10 years

When we no longer need information, we delete or anonymise it.

8. Cookies

Our website uses cookies and similar technologies. Essential cookies keep the site working (for example, remembering your basket). With your consent, we also use analytics and advertising cookies to understand how the site is used and to measure our marketing. You can accept or reject non-essential cookies using the cookie banner and change your choices at any time. You can also control cookies in your browser settings, although blocking essential cookies may stop parts of the site from working. 

9. How we protect your information

We use appropriate technical and organisational measures to protect personal information, including encryption of data in transit, access controls limiting who can see it, and secure hosting with reputable providers. No system is completely secure, so we also have procedures to detect and respond to personal data breaches, and we will tell you and the ICO where the law requires us to.

10. Your rights

Under UK data protection law you have the right to:

  • be informed about how we use your information (this policy);
  • access the personal information we hold about you;
  • have inaccurate information corrected.
  • have your information erased in certain circumstances;
  • restrict or object to certain uses of your information, including direct marketing;
  • data portability, in certain circumstances;
  • withdraw consent at any time where we rely on it; and
  • not be subject to a decision based solely on automated processing that has legal or similarly significant effects on you.

To use any of these rights, contact us using the details in section 1. We will respond within one month. We may need to verify your identity first.

11. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put things right. You also have the right to complain to the Information Commissioner's Office:

  • Website: https://ico.org.uk/make-a-complaint/
  • Telephone: 0303 123 1113

12. Links to other websites

Our website may contain links to other websites. We are not responsible for their privacy practices, and we encourage you to read their privacy notices.

13. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with the date at the top. If we make significant changes, we will let you know in a suitable way, for example by email or a notice on our website.