Traditional wet shaving doesn’t need to be complicated. At its core, it’s about using better tools, better products, and better technique to achieve a closer, more comfortable shave — and turning it into a routine that customers actually enjoy.
This guide is designed to give you a clear introduction to wet shaving, without unnecessary jargon.
What Is Traditional Wet Shaving?
Traditional wet shaving replaces electric shavers and aerosol foams with:
- A single-blade safety razor or cartridge razor.
- A quality shaving cream or soap.
- A brush to create and apply lather.
The result is greater control, less irritation, and a shave that feels considered rather than rushed.
The Core Shaving Tools
A safety razor uses a single, sharp blade to cut hair cleanly at skin level.
Why it matters:
- Fewer blades means less friction and irritation.
- Better balance and weight allow the razor to do the work.
- Blades are inexpensive and easy to replace.
Retail guidance: Most customers only need to change the blade every 5–7 shaves.
A brush lifts the hair, gently exfoliates the skin, and evenly distributes lather.
Why it matters:
- Helps soften hair before shaving.
- Improves glide and protection.
- Turns shaving into a more deliberate routine.
Retail guidance: A thorough rinse and air-dry after use is all the maintenance required.
Unlike aerosol foams, traditional shave creams and soaps are designed to protect the skin while allowing the blade to glide smoothly.
Why it matters:
- Better hydration and cushioning.
- Improved shave comfort.
- Noticeably better results from the first use.
How to Wet Shave: Step by Step
Step 1: Prepare the Skin
Shave after a shower or rinse the face with warm water. This softens the hair and opens the pores.
Step 2: Build the Lather
Use a damp brush to work a small amount of cream or soap into a rich lather, either in a bowl or directly on the face.
Step 3: Use Light Pressure
Let the weight of the razor do the work. Shave with the grain of the hair, using short, controlled strokes.
Step 4: Rinse and Repeat (Optional)
For a closer shave, re-lather and shave across the grain. Avoid rushing or pressing harder.
Step 5: Finish
Rinse with cool water and apply an aftershave or balm to calm and hydrate the skin.
Common Questions Customers Ask
Is wet shaving hard to learn?
No — most people adjust within a few shaves. The key is light pressure and good preparation.
Is it suitable for sensitive skin?
Yes. Fewer blades and better lubrication often reduce irritation significantly.
Is it more expensive?
Initial tools last for years, and replacement blades are far more affordable than cartridges.

