2026 Grooming & Beauty Forecast: Five Trends Shaping the Year Ahead
As we approach 2026, the world of premium grooming and beauty continues to evolve. Consumers are increasingly seeking authenticity, quality, and ritual — from award-winning shaving sets to gender-neutral fragrances and naturally formulated haircare.
With warehouses in the UK and US and a curated portfolio of brands from around the world, The Brighton Group is uniquely placed to identify top trends set to define the industry in the coming year — and the collections that perfectly embody them.
1. Timeless Craftsmanship, Modern Rituals
Grooming is no longer just functional — it’s an experience. Consumers are investing in expertly crafted tools that make everyday routines feel luxurious. From design-led razors to vegan-friendly shaving brushes and luxurious shaving sets, there’s a growing appreciation for products that merge heritage with contemporary design.
Featured Collection: MÜHLE Companion Safety Razor Collection – Award-winning design and expert German engineering come together in this modern classic, offering both functionality and style. Each razor exemplifies precision, sustainability, and timeless craftsmanship.
2. Gender-Neutral Grooming & Fragrance
Self-care is increasingly universal. Shoppers are seeking gender-fluid products, from neutral packaging to fragrances that appeal to everyone. Products that emphasize quality and experience over traditional gender labels are driving demand in 2026.
Featured Collection: The White Moss Collection by Acca Kappa – A bestselling gender-fluid fragrance with complementary body and skincare essentials, balancing fresh, clean notes with subtle warmth.
3. Nature, Transparency & Clean Formulations
Clean beauty isn’t just a trend — it’s a consumer expectation. Shoppers are looking for natural, effective ingredients and transparent formulations in everything from haircare to oral care. Sustainability and ingredient integrity remain top priorities.
Featured Collection: Triumph & Disaster Shampoo and Conditioner – Made with 100% natural ingredients, including Peppermint Oil, Argan Oil, and Hydrolysed Keratin, these products keep hair smooth, shiny, and healthy, combining performance with clean, transparent formulations.
4. Everyday Rituals, Elevated
Routine has become ritual. Products that transform everyday care into sensory experiences are in high demand, from rich shaving creams to soap-on-a-rope. Fragrance, texture, and design all play a role in elevating simple grooming routines.
Featured Collection: Musgo Real Soap on a Rope – A contemporary take on a vintage favourite, available in iconic scents such as Classic Scent, Classico 22, Black Edition, Alto Mar, Puro Sangue, and 1887. Its tactile and fragrant qualities make daily grooming a luxurious, mindful experience.
5. Independent, Small-Batch Stories
Consumers are drawn to brands with heritage, authenticity, and story. Independent labels that deliver premium, expertly crafted products continue to stand out in a crowded market.
Featured Collection: Taylor of Old Bond Street – Established in 1854, this classic British grooming house offers an abundant collection of fragrant shaving creams, soaps, colognes, and aftershaves. With a rich history and enduring quality, it remains a benchmark for men’s grooming worldwide.
Looking Ahead
From heritage-inspired craftsmanship to modern clean beauty, 2026 promises exciting opportunities for retailers and brands alike. By curating collections that reflect these trends, stores can meet the evolving desires of consumers who value quality, authenticity, and thoughtful design.
Stay ahead in the premium grooming and beauty space by exploring these trend-driven collections — and let 2026 be a year of refined rituals, inclusive offerings, and small-batch stories that resonate with your customers.