Who We Are
For us, beauty and grooming are about more than trends — they’re about heritage, craftsmanship, and the customer experience. With nearly two decades of industry experience, we’ve built our reputation around discovering and distributing niche, premium brands that bring something truly distinctive to the market.
Founded in 2016 by Paul Chessell, we’ve grown into a dedicated team of purchasing, marketing, e-commerce, and customer service specialists. Together, we partner with retailers to curate shelves that inspire, and to deliver customer experiences that stand out.
What We Do
We proudly represent and distribute exceptional beauty and grooming brands across the United Kingdom and the United States. From our bases in East Sussex, UK, and Michigan, USA, we provide a seamless bridge between brands and retailers — ensuring products reach the right people, in the right way.
Our focus is on premium, niche products that combine quality, heritage, and innovation. Whether it’s men’s grooming, fragrance, oral care, or lifestyle goods, we’re committed to helping our partners grow with collections that make an impact.
How We Do It
Our strength lies in relationships. We believe in working closely with both brand owners and retailers, not only understanding the distinctive qualities of each product but also the practical realities of effective distribution.
We also go beyond logistics — from trade fairs and industry events to training and customer service, we help bring brands to life. Our support empowers retailers to connect with their customers in more meaningful ways, enhancing the value of every product on their shelves.
Sales Portals
We’ve made it easy for our retail partners to order with confidence:
- UK Sales Portal – Featuring live landed stock, our UK portal eliminates long wait times and hidden costs. Retailers can order with clarity and convenience, while our customer service team is always on hand to provide product information, assets, or training.
- USA Sales Portal – Our dedicated US wholesale website and portal offer the same level of support and efficiency for our American retail partners.
All trade accounts are by application only, as we take great pride in building genuine, lasting partnerships with retailers who share our values.
Our Collections
We carefully curate products across five key categories:
Each collection is chosen for its uniqueness, quality, and potential to elevate the customer experience.
