Seasonal Retail Focus: Summer Skincare Solutions for Your Customers

As summer arrives, so do common skincare concerns driven by increased sun exposure, high temperatures, and humidity. Consumers seek targeted, effective solutions that protect and restore skin—especially those made with natural, gentle ingredients. This season, retailers have a valuable opportunity to meet growing demand for clean, functional skincare products that align with evolving consumer preferences.

ACCA KAPPA's summer skincare range is built around plant-based formulations that address five of the most common seasonal skincare challenges. Below, we outline product recommendations with strong retail appeal, supported by ingredient transparency and shelf-ready presentation—perfect for in-store or online merchandising.

Acca Kappa Green Mandarin Collection Brighton Group

Pictured: Green Mandarin Hand & Body Care by ACCA KAPPA:

1. Sunburn Relief & After-Sun Recovery

Consumer Concern: Red, dehydrated, or irritated skin following sun exposure.

Retail Opportunity: As demand for soothing, post-sun skincare increases during the summer months, offering a premium, natural body lotion assortment gives retailers an edge. Customers are increasingly looking for clean-label, skin-calming solutions that provide both immediate comfort and long-term care.

Category Solution: ACCA KAPPA Body Lotion Collection
Our range of botanical body lotions offers targeted hydration and antioxidant protection—key benefits for skin recovering from sun exposure. Each formula is enriched with active plant ingredients, catering to a wide range of skin types and customer preferences.

Giallo Elicriso Body Lotion
Fast-absorbing and vitamin E-rich, with Sweet Almond Oil and Aloe Vera to nourish, cool, and relieve sun-stressed skin. Perfect for redness, dryness, or post-beachcare.

Green Mandarin Body Lotion
Light and refreshing, with Blackcurrant, Tangerine, and Carrot extracts to hydrate, fight free radicals, and gently rejuvenate. A citrus-fresh scent makes it ideal for younger or scent-conscious shoppers.

White Moss Body Lotion
Soft, creamy, and restorative. Infused with Lemon extract, Provitamin B5, tocopherols, and soy lecithin, it delivers anti-inflammatory and antioxidant benefits—ideal for sensitive or mature skin.

Calycanthus Body Lotion
Deeply nourishing with a regenerating blend of Argan, Sesame, and Hazel oils. Green tea, Horse Chestnut, and Olive extracts provide antioxidant action, while natural fruit extracts help minimize age spots. A great pick for anti-aging and sun spot prevention needs.

Sakura Tokyo Body Lotion
Enriched with chamomile, honey, and artichoke extract, this formula soothes and tones while caffeine and natural oils boost elasticity. Excellent for shoppers seeking calming care with anti-aging benefits.

Retail Tip: Present the full body lotion category as a curated "After-Sun & Skin Recovery" display. With formulas ranging from lightweight to rich, and benefits from hydration to anti-aging, the collection appeals across age groups and skin needs. Ideal for bundling with matching shower gels  to increase average basket size.

Sakura Tokyo Body Lotion

2. Natural Deodorants for Sensitive Skin

Consumer Concern: Ineffective or irritating deodorants in summer heat.

Retail Opportunity: Natural deodorants are experiencing sustained growth, particularly among consumers seeking clean-label personal care. Offering multiple fragrance profiles in this category enables retailers to capture a wider audience while meeting growing expectations for skin-friendly, sustainable formulations.

Category Solution: ACCA KAPPA Natural Deodorant Collection
ACCA KAPPA Deodorant sprays are designed to work with the body—not against it—by neutralizing odour rather than blocking perspiration. Formulated without aluminum salts or synthetic irritants, they respect the skin’s natural balance and are ideal for sensitive users or those transitioning away from conventional antiperspirants.

White Moss Deodorant Spray
A best-seller known for its fresh, clean scent and skin-calming properties. Aloe Vera and Witch Hazel gently soothe while Propolis offers natural antibacterial protection. Long-lasting and non-sticky, it's perfect for daily wear—even in hot, humid climates.

1869 Deodorant Spray
Offering a more traditionally masculine scent profile, 1869 blends warm notes of leather, vanilla, and amber for a sophisticated fragrance. Formulated with Icelandic Moss and Plantain extracts, this deodorant purifies, protects, and leaves the skin free to breathe. Ideal for customers looking for a refined fragrance experience in a natural format.

Retail Tip: Position these sprays side-by-side in a “Natural Body Care” or “Daily Wellness Essentials” display. Their compact 125ml format is ideal for on-the-go consumers, gym kits, or travel sets—making them strong contenders for impulse buys, Father's Day features, or gift-with-purchase programs.

1869 Deodorant Spray

3. Heat Rash & Irritated Skin

Consumer Concern: Skin irritation, blocked pores, and heat rashes caused by high temperatures and humidity.

Retail Opportunity: During the summer season, demand spikes for gentle, non-stripping body cleansers that soothe and refresh overheated or reactive skin. By offering a full collection of botanical shower gels, retailers can attract wellness-conscious consumers looking for everyday comfort and skin-calming rituals.

Category Solution: ACCA KAPPA Bath & Shower Gel Collection
Crafted with naturally derived surfactants and botanical extracts, our range of shower gels provides gentle cleansing while supporting the skin’s natural barrier. Free from harsh detergents, they are suitable for all skin types—including dry, sensitive, and mature skin—making them a strong repeat-purchase category across the summer months.

Green Mandarin Shower Gel
Refreshing and gently purifying with Rosemary and Yarrow extracts. Helps cleanse without disrupting the skin’s pH, making it ideal for use during heat rash or high humidity. A revitalizing citrus scent enhances the cooling effect.

White Moss Shower Gel
Ideal for sensitive skin, this formula includes Chamomile and Marigold to calm irritation, while glycerine, rice starch, and silk proteins deliver deep hydration. Its soft, powdery fragrance appeals to a wide consumer base, especially those seeking fragrance and function in balance.

Giallo Elicriso Shower Gel
With antioxidant-rich Burdock and Mimosa extracts, this revitalizing gel purifies while preserving the skin’s natural moisture. Its fresh, Mediterranean scent and energizing formula make it a go-to for active users and morning routines.

Calycanthus Shower Gel
Infused with Ginseng and Sweet Clover, this gel brightens and tones while soothing the skin. The floral, lightly herbal fragrance provides a calming sensory experience—ideal for positioning in spa-style or evening self-care routines.

Sakura Tokyo Shower Gel
Delicate and refined, this formula includes Chamomile and Artichoke extracts to promote elasticity and improve tone, while gently cleansing the skin. Notes of neroli, cherry blossom, and lily make this a standout for customers seeking a luxurious, feminine fragrance.

Retail Tip: Promote the full shower gel collection in a “Cool Down & Cleanse” themed display. Each gel's specific benefits and fragrance profile allow retailers to appeal to a broad demographic. Consider bundling with matching body lotions or facial cleansers to boost cross-category sales and provide shoppers with complete routines.

ACCA KAPPA White Moss Collection

4. Dry, Cracked Hands

Consumer Concern: Skin dryness, cracking, and irritation due to sun exposure, handwashing, and seasonal dehydration.

Retail Opportunity: Hand creams remain one of the most consistently high-performing categories in skincare. With summer-specific needs like increased UV exposure and post-sanitizer dryness, a targeted hand cream assortment allows retailers to provide a practical yet luxurious solution for customers on the go.

Category Solution: ACCA KAPPA Hand Cream Collection
Formulated with nutrient-rich botanical extracts and designed for fast absorption, our hand creams offer tailored hydration for a variety of skin types and needs. Their elegant packaging, clean ingredients, and seasonal relevance make them strong contenders for countertop placement, gifting, or bundling programs.

White Moss Hand Cream
A calming, creamy formulation with Shea Butter, Aloe Vera, and Magnolia extract. Designed to relieve irritation, protect against environmental stressors, and help prevent premature aging—perfect for daily hydration in all climates.

Green Mandarin Hand Cream
Ultralight and quick-absorbing, this hand cream is packed with antioxidants to combat free radical damage and photoaging. Especially suited for warmer weather, it leaves no residue and has a fresh, zesty fragrance that makes it ideal for daily summer use.

Calycanthus Hand Cream
Combines Aloe Vera and Linseed extracts to help restore the skin’s natural lipid barrier. The cream is fast-absorbing and non-greasy, making it a top choice for customers seeking moisture without heaviness—ideal for those working with their hands or in air-conditioned environments.

Retail Tip: Present the hand creams as part of a “Hydration On-the-Go” or “Sun-Exposed Skin Recovery” collection near point-of-sale areas. Their compact format, distinctive fragrance ranges, and premium textures make them excellent for upselling or including in travel and gift sets.

Acca Kappa Hand Cream & Soaps

5. Summer Acne and Breakouts

Consumer Concern: Oil buildup and clogged pores.

Retail Opportunity: Clean, non-stripping facial cleansers are in demand as consumers look for gentle solutions to combat summer breakouts.

Product Solution: White Moss Face Cleansing Foam
This dual-action mousse cleanses and tones in one step, leaving the skin bright, elastic, and free from buildup. Its minimalist, plant-based formula caters to a wide demographic, including teens and adults with sensitive skin.

Retail Tip: Position as a daily summer essential—perfect for travel kits, subscription boxes, or back-to-school promotions.

ACCA KAPPA White Moss Face Cleanser

Why ACCA KAPPA?

Established in Treviso, Italy in 1869,  products blend Italian craftsmanship with a commitment to natural wellness. Free from parabens, SLS, and synthetic colorants, the range is ideal for retailers focused on offering clean beauty and wellness solutions that speak to today’s informed, health-conscious consumers.

Acca Kappa Green Mandarin

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Since 1869

A Luxury Olfactory Experience from Italian Gardens